Strategic Advisor & Consultant

Does your strategy help you stand out? build relationships? grow margins?

I help make businesses better

Why do you need a customer strategy?

You’re running a business. You know what you’re selling. But do you know how to translate that into commercial success?

Do you know how to get more valuable customers, grow your profitable customer base and ensure no-one trots over to the competition?

Here’s the thing:

An obsession with customers is proven to drive revenue and profit:

73% of people who lead businesses report a direct link between customer focus and business success.

BUT

Only 30% of businesses are set up to meet customer needs and solve their problems strategically.

When 76% of customers say they would switch to a competitor if a business isn’t meeting their needs, you need a customer strategy that does exactly that.

HOW YOU CAN WORK WITH ME

Ready to move up?

CEO Advisory

I work directly with founders and business leaders to tackle complex challenges, get unstuck, and build the strategic clarity needed to hit bold, ambitious goals.

Leadership Mentoring

I support senior leaders to grow into their full potential, professionally, personally, and in how they lead others.

Strategy Workshops

When your leadership team needs to align on where you’re going and how you’ll get there, fast, focused and action-oriented.

Strategy Consultancy

Need it done for you? I embed within your business to design and deliver clear, customer-led strategies that drive growth.

HOW TO WORK WITH ME

STEP 1

Recognise you have an opportunity to improve your customer strategy.

STEP 2

Snoop around my content, read my testimonials and think about how we might work together.

STEP 3

Drop me a DM to arrange a call to talk about meeting your objectives

Businesses I’ve Helped

Sara Marshall is a deep expert on strategy, brand and marketing. Relentless on customer focus and always constuctively challenging, she will add great value to any business.

Sara is a strategy genius, but as importantly, is super pragmatic. She came into our business as our strategy advisor and has guided us gently but with purpose through the process of customer strategy development. It's brought our leadership team together with clear goals and plans. We wouldn't have got there without her.

Sara's superpower is her ability to quickly cut through the nonsense to get to the heart of the problem. She finds the nuggets of truth and turns them into actionable plans. She is also an absolute pleasure to work with!

Parker Neal worked with Sara when we initially started our business; she ran an amazing workshop for us giving us the space to debate whilst structuring conversations within guiding principles. The outputs from Sara are now the bedrock of our Marketing Strategy. We're still here 3 years in so she's definitely worked for us.

FREE GUIDE

12 steps to building brilliant customer STRATEGIES

Lots of clients I work with tell me they just feel stuck.

Get my free guide to learn the 12 steps to building customer strategies that drive business growth.

About me

Hi, I’m SARA!

I help leaders make their business better

I’m a seasoned strategy advisor, thought leader and speaker known for my ability to drive business growth through strategic insight and practical customer-led plans.

I love to work with ambitious business leaders who want to get, keep and grow their customers.

I’ve had three parts to my career:

I worked in leading global corporates, rising through the ranks in organisations such as BT, Barclays and Cable and Wireless, culminating in a role as SVP Global Marketing for Universal Pictures where I had a team of 300 and an annual target of $3bn dollars (yes, billion).

I then founded a strategic consultancy and lead that to a £multi-million business with 15 staff in the city. I exited there with a happy wallet 😊.

I now work with smart, ambitious leaders who recognise the power of strategy and want to do something about it.

I’m an accredited CPD trainer, business school graduate and author of The Hard-Working Marketing Plan. I’m also an experienced speaker and judge who’s spoken on stages around the world.

If you work with me, we’ll roll up our sleeves & dig deep into the data of your business to identify weaknesses & create clear, actionable, customer-focused strategies that will release your business brakes & accelerate it forwards.